How do you make your first steps into a new market by demonstrating you’re a community builder and empowerment brand?
Client
Timely
Services
Concept, art direction, illustration, copywriting
Timely is an appointment booking platform for the beauty and wellbeing industries. The cloud-based software puts salon owners in the driving seat to control their end-to-end client experience through a number of powerful features such as TimelyPay, marketing tools and digital consultations.
The challenge
Translate the buoyant customer sentiment and momentum in AU/NZ into foundational UK growth.
After carving out a sizeable market share based on building a loyal community and incredible product value, the APAC-based brand targetted entry into the UK.
The solution
Equate the product’s values and uplift to describe the target customers.
Real people, real experiences
Timely’s greatest potential competitive moat is its community. Built through professional and engaging thought leadership, the community was built around a passion for the product, its builders and a network that placed the customer at the heart of its development.
