How do you make boring old tap water more… enticing?
Client
Infruition
Services
Creative direction, advertising, photography, packaging design
Infruition is a reusable water bottle with a difference: it lets you create new flavoured drinks with a fruit-infusing chamber. With a range spanning sports bottles and specially designed infusers for kids, the product developed into a highly-popular, primarily direct-to-consumer brand with select retail partners from 2014 onwards.
The challenge
Develop a valuable brand proposition that can support and build a community.
Infruition was a highly-popular daily deal product, showing its potential to a wider customer base.
The solution
Infruition offers a fun, flavourful way to drink water, without the plastic waste or additives.
New touchpoints
As a way to support new retail partners, we did a 360 on the product’s packaging, removing plastic, virgin materials and creating a net that minimised waste offcuts by 20%. The packaging was designed to hero the design and ergonomics of the product, being a minimal, but functional presence.
Inspire
Direct-to-consumer models require brand assets and communications that generate sustainable demand such as recipe books. We created a regular digital content plan based around recipes to inspire new customers and kick-start involvement from a burgeoning health and wellness influencer community.
