Building credibility by demonstrating a deep understanding of what drives Halter customers.
Client
Halter
Services
Concept, art direction, production and operation
Halter is an agricultural technology platform harnessing the benefits of machine learning and advanced hardware to provide a first-of-its-kind solution to remotely guide and fence dairy and beef cows. The technology allows time and cost savings, advanced labour management, and high-fidelity control over pasture and feed resources for farmers.
Their advanced data model provides unparalleled and actionable alerts for cow health and nutrition, achieving incredible welfare changes for an industry that needs change, while also allowing clear environmental insights into grazing patterns to help minimise excess nitrate excretions near sensitive wetlands.
The challenge
In some quarters, there’s a perception that Halter doesn’t understand the needs of farmers.
How do you build trust and credibility for a technology that’s misunderstood?
The solution
Farmers buy from farmers, so hero existing customer journeys and successes with Halter to build credibility, trust and future demand.
Farmers first
Who better to sell the benefits of Halter than the early adopters and innovators already using it? We entrusted our farmers to give honest and real accounts of how Halter was impacting their business and personal lives.
